Usability Test - Watsons Regional Web 3.0
Objective
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To understand customer’s confusion on Web 3.0 layout and their preference on the design
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To identify future content required to personalization focus area and understand user's expectation of Personalized content
Hypothesis
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If we have reduce banners amount to 1 hero banner tile and 1 promotion banner tile, customers will not feel annoyed
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If we place the quick links underneath the Hero Banner, then customers can easily navigate
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Customer will stay longer on page if we use friendlier tone of voice
Part 1
Mental Model Diagram
For understanding users thinking process
Part 2
Usability Testing
For observing the user behaviors
Part 3
Card Sorting
For observing the user expectation toward personalized experience
Key Insight
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Customer prefer guidance during the product choosing process
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Customers expect recommended product to be personalized
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100% users reckon recommended product should be related to their purchased product
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Customer reckon long loading would highly affect the shopping experience
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Next action hint is needed for Welcome message
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Search is the direct solution for customer while they need knowledge for the menu